What's Next? with Brian Casel

Why is Builder Methods working?

Tue, 09 Dec 2025 15:37:35 +0000

3 factors that are convincing me it's working and why I'm settling in for the long haul.

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Part 2: Scaling YouTube (process breakdown)

Sat, 20 Sep 2025 14:35:34 +0000

The biggest challenge and biggest opportunity in my business right now.

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Part 1: First MRR

Sat, 20 Sep 2025 14:31:43 +0000

Builder Methods has its first paying customers. What's next?

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Monetizing Builder Methods

Thu, 07 Aug 2025 15:20:22 +0000

Started this business with a marketing channel that's working pretty well (YouTube). Now I'm thinking through how this business will make money. I have ideas.

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Right business. Right time.

Wed, 09 Jul 2025 13:10:55 +0000

Notes on what’s firing me up as I start building https://buildermethods.com

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New products brewing

Sat, 22 Mar 2025 16:00:50 +0000

Get early access at https://instrumental.dev

Check out my latest work on YouTube: https://youtube.com/@briancasel

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Win now.

Wed, 25 Dec 2024 16:33:45 +0000

Thanks for listening! Apologies for the raw audio. Happy holidays and new year. Here’s to a building something great in 2025.

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A Breakthrough

Sat, 23 Nov 2024 15:42:31 +0000

You on Bluesky? Follow me: https://bsky.app/profile/briancasel.com

Instrumental.dev is taking shape. This month things got real.

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Building for developers is different

Fri, 25 Oct 2024 12:42:32 +0000

Some observations on my pace and approach to building instrumental.dev.

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My new project, Instrumental.dev

Wed, 09 Oct 2024 13:11:44 +0000

What it is. Who its for. Open questions. Imposter syndrome. Early access. Making time. Let's go.

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Observations & Ideas

Sun, 15 Sep 2024 12:00:06 +0000

What I'm observing, learning and ideating as I get the wheels turning on building something new.

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Funnel First

Sun, 01 Sep 2024 13:23:34 +0000

A product idea isn’t enough. I can’t commit until I can see a funnel.

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My investment strategy

Sat, 24 Aug 2024 12:58:19 +0000

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If Ripple were a business...

Sun, 18 Aug 2024 18:37:02 +0000

A rainy Sunday brainstorm for what a business model (and pricing table) for Ripple could potentially look like.

See this rough concept for the pricing table here.

Notes:

This is very subject to change.
I'm not yet sure if or when this pricing (or any other) will be introduced.
Ripple will always be free for listeners / fans / subscribers. The pricing would apply only to hosts of podcasts.

Feedback welcome! —Especially if you're a podcast host. Would you pay for this? What would your key objections or quesitons be?

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Building Byproducts

Tue, 13 Aug 2024 15:18:15 +0000

Wrapped up my (initial) work on Ripple.fm. Now I'm looking ahead to some new product ideas. 3 actually. All byproducts of one another.

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Shipped Ripple! What’s next?

Sun, 04 Aug 2024 13:13:28 +0000

Ripple.fm has been “in the wild” for 48 hours. I share some stats on the first user activity, a few growth ideas, and feature roadmap ideas.

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Job vs. Agency

Thu, 01 Aug 2024 21:29:09 +0000

Back to my sustainability question... Should I just find a good job or do I still have the fire to build a cashflow business? What's the best way forward that enables me to stay in the game while supporting my family?

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One of a kind

Thu, 01 Aug 2024 21:26:01 +0000

I find myself building something a lot more... unique... than I tend to be comfortable with. I'm questioning whether I should keep going down this "one of a kind" path vs stick to my tried-and-true "known category" building approach.

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The best ideas come fast

Thu, 01 Aug 2024 21:23:36 +0000

Data and business logic can (and should) help. But nothing beats gut and fire to drive a new idea forward. I'm reflecting on how I'm noticing that fire driving my work... right now.

I think I've felt this pattern before...

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Is this sustainable?

Thu, 01 Aug 2024 21:21:48 +0000

Reflecting on my 15+ years of being self employed, where I'm at in 2024, what my personal priorities are and figuring out how to sustain this game... comfortably.

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The pitch

Thu, 01 Aug 2024 21:20:07 +0000

Every new product begins with a pitch. This is how I go about crafting the sales page, designing the landing page, and structuring it in a way that helps people understand the what, the why, and the value.

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Programmatic SEO

Thu, 01 Aug 2024 21:17:34 +0000

I love the idea of "programmatic SEO". It scratches all of my itches when it comes marketing: I want it to be hands-off, evergreen, and if it involves some technical automation, I'm in.

I think my product has an SEO opportunity and here's how I'm (starting to) execute on it. I think there's something here...

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My tech stack

Thu, 01 Aug 2024 21:15:20 +0000

I don't get too overly technical on these episodes... except for this one.

I cover my current stack and all the tools I'm using (and why) when desinging, building, and deploying software products this year.

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My next product is not...

Thu, 01 Aug 2024 19:52:11 +0000

This is the other product idea I can't stop thinking about. It's a terrible idea for my next business, for so many different reasons. So I won't build it as a business. But maybe as something else?

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My next product is...

Thu, 01 Aug 2024 19:45:49 +0000

How I got over my analysis paralysis and finally decided on one (of several) new product ideas I intend to work on here in 2024.

Let's talk about my product criteria, why I like this idea best, and what my very first steps are.

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